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that embrace everything from locomotive maintenance and logistics to freight dispatch and driver support for passenger operations - all of which can be outsourced through Thales for maximum peace of mind.

Revenue management for train operators is also part of Thales' business-critical offering. This technology forecasts passenger journey demand and allows operators to generate optimal pricing within regulatory guidelines.
In partnership with revenue management specialists JDA Software Group, Thales has successfully implemented revenue management systems for CrossCountry, Midland Mainline and Eurostar. Eurostar was the first UK implementation of Thales' Price Sensitive Revenue Management - PSRM - for rail operators.

Simon Pearson, Head of Revenue Management, National Express East Coast, explains why his company chose PSRM. "The Thales-JDA solution allows us to fine-tune ticket pricing and supports our continuing commitment to get closer to our customers. It will allow us to make the most efficient use of capacity, while providing passengers with the best possible choice and value for money. We firmly believe that PSRM is a win-win solution, both for National Express and for the millions of rail travelers who use our services."


Planning ahead
Making rail more user-friendly promotes modal shift - and providing passengers with on-demand information helps achieve this. The UK's web-based Online Journey Planner is an example, allowing users to plan journeys and providing real-time information. Journey planner was developed for National Rail Enquiries by Transeo, an alliance between Thales and leading freight operator EWS.
"All of our services are regenerative in terms of creating additional journeys for the rail industry" says Chris Scoggins, Chief Executive, National Rail Enquiries. "We're getting people out of cars, getting people off other modes of transport like domestic air fl ights and showing them, through our services, that rail is a cost-effective and time-effective way to travel around the UK."

 More information: www.thalesgroup.com/transportation